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Porsche announce they won't be releasing 'cheaper models'
30 November 2016

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If you've been waiting for Porsche to release a smaller and more affordable model, you're in for disappointment. The motoring monster has made the announcement car lovers on a budget have been dreading: they will not be downsizing their designs any time soon, and currently have no plans to release a downmarket model.

Detlev von Platen, CEO, said in a recent interview with Automotive News, “We are an exclusive sports car manufacturer. We have nothing to gain by creating a cheaper Porsche in the future. It’s not about quantity, it’s about quality in what we do.”

Von Platen’s remarks have finally put an end to the circulation of a number of rumours that have, for some time, been doing the rounds in the auto industry. Since its release two years ago, the Macan has become one of Porsche's bestselling motors, but speculation has been rife that the German company would introduce a new, entry-level crossover model below the Macan. The hope was for a more affordable car for those who covet a Porsche but can't meet their hefty price tags.

Any hopes for such a model were dashed by von Platen's unequivocal statement concerning the possibility of a cheaper model coming out in the future.

Porsche may be refusing to move downmarket, but they are far from finished with the expansion of their lineup. Their second-generation Panamera will soon have a new station wagon variant called Sport Turismo. Meanwhile, a fully electric sedan is anticipated before the decade is out to challenge Tesla's Model S and Chevy's Bolt. An electric SUV isn't looking too far behind, and Porsche are keen to emphasise their wholehearted embrace of electrification as a means of increasing efficiency and performance, as well as benefiting the environment.

In addition to von Platen's clear reassurances that the brand will continue to dedicate itself to the production of exclusive cars, there are whispers of a new sports car, poised to rival Ferrari's 488 GTB, and Lamborghini's Huracán. The Porsche has always been the stuff of dreams for the majority of motor enthusiasts, and while there will soon be a lot more to moon over, it's not going to get easier to realise the fantasy any time soon.

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